The Clap
After more than 10 years, Souq.com in Egypt has rebranded into Amazon.eg.
Who is affected🤷
Existing Souq.com customer information like wish lists, orders, delivery addresses, payment methods, and customer support queries will seamlessly and safely transition to the new Amazon.eg accounts.
Customers — whether new, coming from Souq.com, or from Amazon outside of Egypt— can shop on Amazon.eg for delivery in Egypt by using the Amazon mobile app and selecting ‘Egypt’ from the settings, according to Amazon.
Why is this important🤔
Amazon.eg provided more than 3,000 jobs and established over 15 delivery stations throughout Egypt. The Egyptian market ranked first in terms of Amazon’s investments in the African continent.
Amazon acquired Souq.com in 2017, with reports at the time indicating that the deal was around $1bn.
