Take-Two Interactive (TTWO), the company known for publishing video games like GTA, Red Dead Redemption & NBA 2K, is acquiring mobile gaming developer Zynga (ZNGA), which is known for games like FarmVille & Words with Friends.
More Details🧐 Take-Two specializes in console & PC gaming, while Zynga is a mobile gaming giant. According to Take-Two, mobile gaming is the fastest-growing segment of the video game industry, growing 8% annually.
Why is this Important🤔 If the $12.7 billion deal goes through, it would be the biggest acquisition in video game history, $5 billion more than Microsoft’s (MSFT) $7.5 billion acquisition of Bethesda Softworks.
Some $7 billion in net bookings are expected to be generated from the combined company, bringing Take-Two closer to its biggest rivals, Activision Blizzard (ATVI) & Electronic Arts (EA).
