McDonald’s (NYSE: MCD) will expand its testing of the McPlant burger, which was created in partnership with Beyond Meat (NASDAQ: BYND), from 8 locations to 600 locations.
The McPlant burger is made up of peas, rice & potatoes.
More Details🧐 Beginning February 14th, 2022, McDonald’s plant-based burger the “McPlant”, will be rolled out to 600 locations in San Francisco & Dallas.
This is a big increase compared to the fast-food giant’s initial test trial, which sought to learn what this new offering would have on its operations.
Why is this Important🤔 McDonald’s is taking a cautious approach in entering the plant-based products industry. The new rollout seeks to test consumer demand for the McPlant burger, which will only be available for a limited time.
Fast food restaurants have been eyeing the plant-based protein industry for a while now, with global chains such as Burger King & KFC already offering their own versions.
