Cryptocurrency exchange Coinbase (NASDAQ: COIN) saw its app crash due to increased app traffic following their Super Bowl ad.
More Details🧐 “We had over 20M hits on our landing page in one minute. That was historic & unprecedented. We also saw engagement that was 6 times higher than our previous benchmarks.” Chief Product Officer Surojit Chatterjee tweeted.
Why is this Important🤔 Coinbase spent around $14 million on its ad, which featured a QR code bouncing around a black screen for its full 60 seconds. Viewers who scanned the QR code were taken to Coinbase, where they were invited to sign up & receive $15 in free bitcoin plus the chance to win $3 million in prizes.
