The Clap Beyond Meat (NASDAQ: BYND) & PepsiCo (NASDAQ: PEP) have revealed meatless jerky as the first product under their partnership, which was announced about a year ago.
Backstory The partnership aims to create plant-based snacks & drinks together.
Why this matters On one hand, Pepsi can tap a new market, as well as work towards its sustainability & health goals. On the other hand, Beyond Meat has the chance to learn from Pepsi’s marketing & production expertise.
However, the meatless jerky product is not the first of its kind on the market, & there are growing doubts over a slowdown in demand for plant-based meat.