The Clap A new augmented reality feature by Amazon will let its customers try on shoes virtually before purchasing.
The deets The feature is available for iOS users in the U.S. & Canada through the Amazon app. It covers shoes from known brands like Puma, Adidas, Reebok, & New Balance, among others. While the feature won’t help users determine how it fits, it could help with checking out how the pair looks on you, with the option of trying on a shoe’s different colors.
Why this matters Online shopping platforms have been exploring adding augmented reality to their shopping experiences. Companies like Ikea, Nike, & L’Oreal already have similar features.