The Clap
Apple has continued its push into live sports by adding Major League Soccer (MLS) to its exclusive Apple TV+ lineup.
The deets
Apple signed a 10-year deal with the MLS. The cost of the agreement & the start date of the agreement was not disclosed.
Under the agreement, Apple TV+ users will have to purchase a separate MLS subscription package to watch all the games, some games will be available through the regular Apple TV+ subscription.
Why this matters
Unlike its streaming competitors (Netflix, Prime Video, Disney+), Apple is going for a quality over quantity approach to its offering selection.
The MLS isn’t Apple’s first major sports league addition, as the Major Baseball League (MLB) has been available on Apple TV+ on Fridays for some time now.
