The Clap
Uber (NYSE: UBER) is set to launch its platform in Israel by connecting to its network of taxis.
The Deets
Uber will offer both its ride-hailing & ride-sharing service in the country’s largest two cities: Jerusalem & Tel Aviv. Thousands of taxi drivers have joined Uber’s service.
Uber tried to enter the Israeli market back in 2017 but was prevented by Israel’s Ministry of Transportation.
Why this Matters
That’s not to say there isn’t an Uber-like service in Israel.
Uber will be entering Israel’s local market with two players already there. There they’ll compete with Gett & Yango, based in London & Russia, respectively.