The Clap
Spotify (NYSE: SPOT) is acquiring Heardle, the audio version of the popular trivia word guessing game Wordle.
How Heardle Works
First, you listen to a snippet of a song’s intro. Then, you start guessing the song title & artist. You must answer in as few tries as possible.
The Deets
As of now, the only change to Heardle will be that users can be redirected to listen to the song on Spotify after the game.
Later on, Spotify’s CEO said they plan on integrating “Heardle & other interactive experiences more fully into Spotify.”
No fee has been disclosed on the acquisition.
Why this Matters
Millions of players play Heardle, according to Spotify.
The acquisition comes as part of Spotify’s strategy to diversify its revenue streams by becoming more interactive. The company has been investing in video, live streaming & podcasts.
