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Thndr Claps » U.S. Claps » Tech 📲 » Apple already has one foot into the automotive industry 🚗

Apple already has one foot into the automotive industry 🚗

by Omar El Shorafa
July 23, 2022
Apple, NASDAQ, CarPlay

The Clap
Apple has announced their new generation of Apple CarPlay. 

The Deets
With this new software, Apple has opened up the possibility to enter into a multibillion segment of the auto industry: Selling additional services and features to car owners.

The new generation of CarPlay takes over the user interface on all interior screens, replacing gas gauges and speed dials with a digital version powered by the driver’s iPhone. 

According to Apple engineering manager Emily Schubert, 79% of U.S. buyers would only buy a car if it supported CarPlay. 

Why this segment of the industry?
The car software market is expected to grow 9% per year through 2030. Car software could account for $50 billion in sales by 2030. 

Apple wants to dominate this growing industry. This new generation of CarPlay could become a revenue engine, as CarPlay is slowly becoming a necessity in cars.

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