The Clap
Edita (EFID) recorded a 90% increase in profits, reaching EGP 375 million, while revenues saw a 35.2% increase to reach EGP 3.1 billion YoY in H1 2022.
The Deets
According to the company, Q2 2022 saw an increase in product prices as well as an increase in units sold for cake products particularly.
Edita attributed the increase in revenues to the rise in the prices of their products.
Edita & Economic Pressure
Edita explained that they were able to overcome economic pressures by increasing their prices in Q4 2021 and Q1 2022.
It’s worth mentioning that Edita’s factory in Morocco recorded revenues of EGP 51.6 million in H1 2022, the first 6 months that the factory began to operate in since its opening in December 2021.
Edita just about doubled their profit for H2 2022 🤑
