The Clap
Frontier Group Holdings (NASDAQ: ULCC) seeks to grow its capacity by 20% throughout the decade.
The Deets
The budget airline is looking to position itself as the number one budget airline as well as take advantage of a weakening economy.
After failing to merge with Spirit Airlines, Frontier is looking to grow and become “the only national ultra-low-cost carrier.”
Their Strategy
They intend to seize the market by reducing fare prices, increase non-ticket revenue, and open new routes as other US airlines retreat.
Frontier is adopting a low-cost business model to help them through increasing economic pressures.