The Clap
Disney (NYSE: DIS) is turning to technology to enhance entertainment, theme parks, and consumer products.
The Deets
Disney set a vision for the metaverse, where users will experience next-generation storytelling by using collected data to personalize entertainment experiences.
Disney’s CEO has been working on a strategy to allow users who never visited one of the company’s six theme parks to have the opportunity to live through the experience.
What Now
Disney is exploring new possible ways to enhance storytelling using augmented reality and other technologies.
Why this Matters
This move by the company is a forward-looking step that capitalizes on new technology and the increasing popularity of the metaverse.