The Clap
Starbucks (NASDAQ: SBUX) is plotting a reinvention plan to cope with changing consumer behavior.
The Deets
Starbucks is looking for new strategies for growth following the pandemic. Economic uncertainty as well as other global factors continue to affect the stock negatively.
The reinvention plan will see the coffee chain increase its efficiency as well as tackle high turnover, as changing consumer behavior and overworked staff are ever so prevalent.
Why this Matters
The company’s shares are down 24% this year, and this reinvention plan could be the driver that attracts investors and pushes the company’s stock price up once again.