The Clap
Warner Bros. Discovery’s (NASDAQ: WBD) main streaming services are said to be underpriced by CFO Gunnar Wiedenfels.
The Deets
The comment by Wiedenfels indicates a potential price hike is on the horizon, as the CFO believes the content the services offer gives the company room to increase subscription prices.
Warner Bros is not prioritizing subscriber growth, as they see profitability as an important factor in their strategy. This strategy directly gives the company more flexibility with its pricing strategy.
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Disney had also announced price hikes for several of its streaming services including Disney+, ESPN+, and Hulu.