The Clap
Mark Zuckerberg, CEO of Meta (NASDAQ: META), admitted he missed a new social media trend that TikTok capitalized on.
The Deets
According to Zuckerberg, users are using their feeds to discover content rather than keeping tabs on friends.
Rather than reacting to people’s posts, people “discover” new content, and send it to their friends to see and react to.
Why this Matters
The TikTok algorithm, which suggests videos to users based on their viewing patterns, has proven successful, as the company’s rise drove users away from Facebook.
What Now
Zuckerberg highlighted that Meta needs to develop AI technology to recommend content that users may find engaging.