The Clap
Netflix (NASDAQ: NFLX) will launch a new ad-supported plan in November.
The Deets
Netflix plans on pricing the plan at $6.99 and has brought forward the expected launch date to November from early 2023.
As connected TV advertising booms, Netflix is looking to capitalize on this to better compete with the likes of Disney+ and HBO Max.
Why this Matters
Given Netflix’s younger demographic, advertisers may view Netflix as the perfect platform to target the demographic.
What Now
Netflix’s upcoming earnings release will give an indicator of the company’s forecast for the upcoming quarters.