The Clap
Al Arabia (4071) signed an advertising sale and marketing agreement with “Al Bait for Construction and Building” making it the exclusive advertising agent for the “Clock Towers Center” in Mecca.
What
Al Arabia clarified that the agreement is done and is ready to start and develop advertisements within the center.
According to the contract, the largest indoor (3D) display screen will be installed in Saudi Arabia, to be stationed in the main lobby of the center, with the aim of developing aesthetic aspects in the digital advertisements of the largest commercial center in Mecca.
So What
The Clock Towers Center in Makkah is part of the Clock Towers Complex, an icon of Islamic architecture, receiving 20 million visitors annually.
Now What
Al Arabia indicated that the agreement will start on May 10, 2023, extending for 5 years, with a renewal option for another 5 years, as per the agreement between the two parties.
The financial impact of the agreement will be reflected in the company’s financials starting Q3 2023.
