The Clap
Meta (NASDAQ: META) has been receiving names, email addresses, income information, and refund amounts from tax prep software companies, violating Meta’s policies.
What
Publishers and companies implant small pixels used by Meta in their websites, which transmit a message back to Facebook.
It also allows businesses to advertise to customers depending on websites they have previously visited.
So What
The information can be used to supplement Meta’s ad algorithm. There are some statements, however, that indicate that this may have been a mistake.
Now What
Meta emphasized that advertisers should avoid transmitting private data about individuals using its business tools as it is against the company’s policy.
