The Clap
Nike (NYSE: NKE) and other global sports brands will be cheering on the teams they sponsor, with the Fifa World Cup being a prime opportunity to market their jerseys, boots, footballs, and more.
What
Fifa forecasts at least 5 billion TV viewers during the World Cup, as one of the world’s most highly anticipated sporting competitions takes place in Qatar.
Adidas, Nike’s German rival, expects around EUR 400 million in sales related to the World Cup. While Nike did not comment on the impact of the World Cup on its sales, it may be safe to assume that they may record a similar boost in sales.
So What
Nike is providing jerseys for 13 of the 32 teams in the World Cup, including high-profile nations like Brazil, France, Portugal, Netherlands, & the United States.
Now What
Nike’s stock rose a little under 1% during the World Cup, while Adidas’ and Puma’s stock dropped 3.8% and 3% respectively.
