The Clap
YouTube, which is owned by Alphabet (NASDAQ:GOOGL), sealed the deal for NFL’s Sunday Ticket subscription, which will see YouTube pay $2bn per year for 7 years.
What
The Sunday Ticket subscription will be available either through an add-on to YouTube TV or as a standalone option that will not require a YouTube TV subscription.
So What
This agreement boosts YouTube’s efforts in the competitive streaming business. This is also the NFL’s second media rights deal with a streaming service.
The agreement will aid the NFL increase digital distribution of the games.
Now What
There were several huge candidates as the new owner for the subscription.
