The Clap
Disney’s (NYSE:DIS) Avatar raked in $56mn in its second week in theaters, a positive indicator for the movie’s longevity on the box office charts.
What
Ticket sales saw a 58% drop from the first week, something common for blockbuster movies. This metric is called the second-week drop metric and typically falls in the range of 50%-70% for big movies.
When this metric is below 50%, that is typically a good sign that the movie will have a long run on the box office charts, while a slip over 70% dictates the opposite.
So What
Avatar’s second-week drop sets Avatar in a good position for the film’s performance going forward.
Now What
Disney’s next expected blockbuster, “Ant-Man and the Wasp: Quantumania”, is not set to be released before February 17, leaving Avatar without much competition for a while.
