The Clap
Meta (NASDAQ:META) & Alphabet (NASDAQ:GOOGL) are losing dominance in the $300bn advertising market, with Amazon (NASDAQ:AMZN), Apple (NASDAQ:AAPL), and Microsoft (NASDAQ:MSFT) growing their share in the ad market.
What
Statistics show that Meta and Alphabet will hold a combined 48.4% market share, the first time they don’t hold a majority share since 2014.
Alphabet noted that the entrance of new mega rivals in the market and antitrust regulations have played a role in the reduced market share.
So What
Apple’s recent privacy changes have disrupted Meta’s advertising efforts, making it harder to track users and target advertising.
Now What
Tech giants have not reduced advertising efforts going into 2023. Sky high ad revenues have been recognized as an important contributor to businesses.
