The Clap Endeavor (NYSE:EDR), the company which owns the Ultimate Fighting Championship (UFC), saw its stock plunge by around 6% after a video of Dana White, UFC president, slapping his wife emerged.
What Dana White was seen arguing with his wife at a New Year’s Eve party before they exchanged slaps.
Given White’s popularity, Endeavor felt the full force of his actions, with the stock seeing a sharp decline following the incident.
So What White had previously spoken about domestic violence, criticizing NFL athlete Ray Rice for assaulting his fiance. In addition, the UFC screens people for domestic violence, which highlights the importance of the matter.
Now What White, who is an icon in the UFC establishment, issued a public apology on Monday, while his wife also issued a statement calling the encounter an “isolated incident”.