The Clap
The oil giant “Aramco” (2222), is reportedly nearing becoming a “major sponsor” of the International Federation of Association Football (FIFA), according to sources cited by The Times newspaper.
What
The British newspaper reported that “Aramco,” the most profitable company in the world, is expected to become one of FIFA’s prominent partners. It added that the discussions have reached an advanced stage, and the “anticipated partnership” is expected to continue until 2034.
So What
The news of the major sponsorship deal comes after the Kingdom became the sole candidate to host the 2034 FIFA World Cup. The Times mentioned that marketing experts estimate the value of this deal to reach $100 million annually, making Aramco the largest sponsor of FIFA.
Now What
Aramco holds massive sports sponsorship contracts, including the Cricket World Cup, the Indian Premier League (IPL), Formula 1, and the Women’s Golf Championship.
