The Clap
Information, data & market measurement firm Nielsen Holdings (NYSE: NLSN) is going private in a deal led by private equity firms Elliott Management & Brookfield Asset Management.
The deets
This is the second offer for Nielsen this month. Shares of Nielsen were trading at $17.5/share then jumped to $23/share after the first offer came in. Nielsen rejected the first offer but accepted the second, which came in at $28/share, sending NLSN soaring 20%.
More on Nielsen
Nielsen gathers viewership data across digital platforms used by advertisers to determine prime-time hours.
